To kick off the Euro 2016 football championships, Nike has released a video called ‘The Switch’ as part of its Spark Brilliance Campaign. The six-minute short film takes the fantasy of many young football fans and makes it a reality.
‘The Switch’ features Cristiano Ronaldo and takes a page right out of ‘Freaky Friday’ as he swaps bodies with a teenage ballboy. The Euro 2016 football championships is a time when sportswear brands pull out all the stops to advertise their products, but Nike’s film will make you forget you’re watching an advertisement at all.
During an England v Portugal match, Ronaldo’s momentum sends him hurdling over the advertising boardings and colliding with an English ballboy. This collision ends up switching the two into each other’s bodies.
It’s a dream come true for the average school kid who wakes up to Ronaldo’s luxurious lifestyle. However, it’s more of a nightmare for Christiano, who has to start from the bottom all over again and prove his talent.
The short film asks the question, what if one of the world’s best footballers had to start all over again? Showing how one moment can really change everything.
Nike has become known for its incredible advertisements, which makes it no surprise that Nike is the most valuable brand in sports businesses.
‘The Switch’ skyrocketed to virality, reaching over 2 million views and counting after being posted to YouTube for less than a day.