This past Easter, Cadbury UK and National Trust received a lot of criticism from people online for supposedly eliminating the word ‘Easter’ from advertisements for their annual Easter egg hunt. The problem was that they never actually did that, and the outrage has prompted its own funny Twitter responses.
Cadbury UK has never shied away from using the word ‘Easter’ in its advertising, but the outrage stemmed from the fact that what used to be called an ‘Easter egg Hunt’ was now just known as an ‘Egg Hunt.’ Even British Prime Minister Theresa May bought into the outrage, saying in 2017: “I think the stance they have taken is absolutely ridiculous. I don’t know what they are thinking about frankly.”
Apparently, May, as well as the Church of England, who also denounced Cadbury UK, was not paying enough attention to the company’s advertising materials, because the word ‘Easter’ is not only prominently displayed and repeated, it is often the largest word featured in every advertisement. However, the outrage against Cadbury UK also included complaints regarding the company’s statement that Cadbury easter eggs are Halal.
Some Twitter users tried to take the company to task for supposedly downplaying the Christian origins of Easter in favor of supporting Islam by stating their chocolate is Halal.
However, a former social media manager who worked for Cadbury UK told the New Statesman that they would often reply to these criticisms saying: “The eggs are suitable for those following a halal diet in the way that standard foods like bread or water would be.”
The main source of outrage, though, was the false belief that Cadbury UK had dropped the word ‘Easter’ entirely from its marketing as well as its products.
Of course, people were quick to show that not only does the word ‘Easter’ appear on Cadbury’s website for the annual egg hunt, it appears quite prominently.
The Church of England also chimed on in on the non-controversy. A spokesman told the Telegraph: “This marketing campaign…highlights the folly in airbrushing faith from Easter.”
However, one savvy Twitter user pointed out an alarming fact: while Cadbury used the word ‘Easter’ frequently on their website, including on their homepage, the church did not.
Even the controversy appeared to start last year, the outrage continued this past Easter, as people mistakenly criticized Cadbury UK for not saying ‘Easter.’
People have called for a boycott of the chocolate company, as well as National Trust, but it seems like they will still be putting on their egg hunt next year, and the Cadbury UK social media managers will probably have to keep replying to people who are angry with them.
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